The net effect on revenues is the same while avoiding buyer backlash to a price increase. If you currently charge for shipping and handling, consider reducing or eliminating the charge for a specific time frame in order to stimulate sales.

Another Month, Another Sports Bet Record in NJ: $931M in Nov

New Jersey gamblers wagered more than $931 million on sports in November, the latest in a string of monthly records set by a rapidly growing market that's closing in on the $1 billion-a-month mark.

The increase in Atlantic City casino revenue has betting experts believing the city, could one day come head to head with the largest gambling state where earnings are concerned. With the current trajectory of gaming earnings in New Jersey, the state could eventually surpass Nevada’s rank as the nation’s highest earning gambling state. In addition, they note that the customized data could help operators as they weigh how to better design their casino floor space to increase revenues, such as the use of environmental cues to. Mary is ever-focused on yesterday. That is, she looks to beat last year’s revenue each and every day. She suggests, “Compare the similar day and look to creatively improve the promotion, special event, or direct offer to increase revenue. Keep a detailed library of business drivers each day with notes for successes and failures. Open Pricing allows casinos the flexibility to dynamically free-float pricing for all segments by independently pricing every single segment, channel, room type and offer. “Open Pricing allows you price off demand to maximize revenue over high demand and need periods,” Reed says. Loyalty and Revenue Management.

Hard Rock Casino Goes Digital

Hard Rock International (HRI), a global leader in hospitality and entertainment, today announced the launch of Hard Rock Digital as part of its ongoing commitment to innovation and diversification of its portfolio in high-growth markets. Hard Rock Digital is a joint venture with gaming industry veterans, and will be the exclusive Hard Rock and Seminole Gaming (SGA) vehicle for interactive gaming and sports betting, globally.

Ayre Offers His Online Gambling, Crypto Predictions for 2021 as Bitcoin Price Skyrockets

Internet entrepreneur and billionaire Calvin Ayre took a moment to sit down and offer his predictions for the online gambling and crypto space as we are about to enter 2021 and depart from what few would argue against was the worst year ever. Well, maybe not for Bitcoin. That digital currency was sitting just below its all time high at $19250 as this was going to press.

GOP Mega Donor, Casino Billionaire Sheldon Adelson Pushes for Casinos in Texas

How To Increase Casino Revenue

Texas currently has just one casino that only offers electronic gaming machines

Tennis Line Judge Rocher Banned for Betting on Matches

Tennis line judge David Rocher was banned for 18 months on Wednesday, with four months suspended, for betting on matches.

It’s the goal we’re all after, from operators to affiliates: What are the most proven ways to increase gaming revenue on your online casino site?

With affiliates, that problem can be answered pretty easily: Increase your sign-ups, increase your revenue. The most proven method of driving revenue is, obviously, converting your traffic. So: what are the most effective marketing tactics you can employ to get tangible results from your users — actual conversions and sign-ups?

Winning conversions
What motivates a visitor to convert? Why do some affiliate programs enjoy higher conversion rates than the others? Is it because of the quality of those sites? Their banner ads? Their TV ads? Or is it your content? Or maybe even a random preference from a random visitor?

Those questions aren’t abstract, and they’re not as hard to answer as you might think. But they are subjective — what works for you won’t necessarily work for another casino affiliate The specific answers, then, come down to your content and your market.

Which means that the answers can be found, but they will vary from site to site. The exact same banner ad from the exact same casino affiliate program will perform differently on different sites, because those sites have different content, a different search engine presence, and different readers.

So, even though it can be frustrating to hear this as a beginner, finding out what programs convert for your site is mostly going to be a matter of experimentation and trial and error. But that’s part of the fun — you’re a gaming affiliate because you love gaming, so naturally, you’ll promote the sites you personally prefer.

But if those sites don’t win you the kinds of conversions you’re after, don’t be afraid to change things up. Switch to a different program — maybe a more popular one, or one with a greater presences in your market — and you could see higher conversions almost instantly.

Specific factors
With that warning out of the way, there are some specific factors you can look to as conversion drivers. For their part, the casino affiliate programs you partner with will try to help you with this.

What inspires someone to visit a casino? It’s believed that welcome bonuses, deposit bonuses and jackpot listings help influence visitors to click on an ad.

Bonuses
Almost every online casino you’ll deal with has a welcome bonus. The question is, how much, and how well is it marketed? And how well can you tie it into your website content to point visitors in that direction?

How To Increase Casino Revenues

Actually, because welcome bonuses are so common, it can seem pointless to market them. That may be the wrong attitude, though, if you’re targeting non-experienced gamers. Generally, it can be assumed that the total novice doesn’t know about welcome bonuses at all, so choosing affiliate banner ads that advertise such bonuses on a page marketed towards first-time gamers makes a lot of sense.

Social media
Investigate a casino affiliate program’s social media presence, too. It’s common practice now for every business to have a Facebook page, and the size, activity, and general buzz around any given casino or poker room’s page should give you a great clue as to how that program is likely to perform on your site.

Email marketing
If you’ve engaged in a long-term email marketing campaign, there are specific things here, too, that you can do to better engage your prospects. For starters:
Start a welcome campaign. Welcome new visitors to the fold with a warm, helpful intro message that should also include an offer to engage them right away.
Clean up your email list. Removing old email addresses and make sure you’re getting whitelisted by your customers.

Questions? Comments?
As always, we’d love to hear your thoughts. If you have any particular experience to share regarding what kind of marketing leads to better conversions, sound off in the comments and share your thoughts with the CasinoAffiliatePrograms.com community.